Al Qaraa Project located in the heart of the Asir region, just 20 minutes from Abha International Airport, the Al Qara’a project offers a destination that blends culture, culinary arts, and rural tourism, aligning with Asir Investment Company’s vision to achieve its “Aseer Ascent”.

Al Qara’a embodies the concept of a jewel in the company’s portfolio, with a design that combines luxury with local identity. The project includes a 150-room, four-star hotel, along with luxurious residential units that reflect the charm of Asir’s natural landscape.

The project presents an integrated investment model in the hospitality and lifestyle sectors, drawing inspiration from Abha’s rich heritage to offer a vibrant farm-to-table experience, enriching the region’s cultural and tourism landscape.

Al Heefa Project is a unique hospitality and leisure destination inspired by nature designed for families and outdoor enthusiasts, as part of the “Aseer Ascent” to promote mountain and family tourism across the region.

Nestled in the heart of Al Heefa Natural Park, the project features dozens of family lodges and premium accommodation experiences surrounded by breathtaking scenery, along with a range of sports and recreational activities set amidst nature.

Al Heefa stands as one of the tourism investment jewels of Tanomah, where refined hospitality meets the natural charm of Aseer, offering families an unforgettable escape in the heart of the mountains.

Nestled in the mountains of Tanomah, Jabal Abdullah Project shines as the Jewel of Adventure, where the spirit of nature meets the vitality of mountain life, and every experience pulses with energy and excitement.

Designed for outdoor enthusiasts and adventure seekers, the resort features dozens of premium lodging units, a dedicated sports and adventure center, and a variety of interactive experiences that stretch across valleys and peaks.

Surrounding this jewel are distinctive tourism developments that form the complementary investment touches of the area, completing Tanomah’s landscape as an integrated destination that blends nature, hospitality, and adventure into an unforgettable experience.

The Jabal Thera Project is a vibrant urban destination in the heart of Abha, offering an integrated mix of dining, retail, entertainment, and cultural experiences as part of the “Aseer Ascent” strategy to develop modern urban destinations that reflect the region’s authentic identity and renewed spirit.

Located just 10 minutes from Abha International Airport, the project features dedicated spaces for restaurants, cafés, retail outlets, and event and exhibition halls, in addition to tram and cable car systems that ensure seamless mobility within the destination.

Jabal Thera stands as the urban jewel in Aseer’s portfolio, surrounded by complementary investment developments that enrich the region’s tourism offering — together forming a harmonious urban landscape that enhances Abha’s social and cultural vitality, offering residents and visitors vibrant, world-class experiences in a modern environment that embodies the renewed spirit of Aseer.