Invest in Aseer

Invest in Aseer

About the Region

The region of Aseer is a hidden gem located in southwest Saudi Arabia. Nestled between the Sarawat Mountains – the longest mountain range in the country – and the Red Sea coast, the region is home to breathtaking natural beauty, picturesque landscapes and a rich culture steeped in history which dates back 2000 years.

archaeological sites

culture and heritage sites

of the tallest mountain peaks in Saudi Arabia

of the country’s forests


The area is home to some of Saudi Arabia’s most lush greenery due to plentiful rainfall that makes its conditions favorable for farming. Its unique weather patterns compared to other regions provide cooler temperatures year-round making it an attractive destination for tourists looking for an escape from the hot temperatures.

Image 1
Image 2

Immerse yourself in the enchanting local culture of Aseer, where ancient traditions come alive. Witness the age-old practice of tribesmen meticulously crafting garlands made of vibrant flowers, a tradition that has stood the test of time for over 2,000 years. Explore the bustling flower souqs, brimming with an exquisite assortment of colorful blooms, each with its own distinct charm.

Image Map
Destinations in Aseer

With adventure seekers and nature lovers drawn to the region’s unparalleled beauty, Aseer has all it takes to become a must-visit global tourism destination.

Unspoiled wilderness, architecture, art, specialty products and enriching cultural experiences are just some of what this magnificent region has to offer.