Aseer Investment Company, a PIF company, has announced the establishment of a new holding company in partnership with Rikaz Real Estate Company. The purpose of this venture is to develop unique tourism projects in Aseer region, with the aim of transforming it into a world-class tourist destination that combines authentic heritage with sustainable development.

The holding company aims to contribute to enhancing a tourism environment that enriches visitors’ experiences through unique encounters, connecting them deeply with the local culture and community traditions. The company is committed to promoting sustainable tourism by protecting the environment, supporting local communities, and fostering collaboration with artisans and local businesses to preserve Aseer’s rich heritage and stunning natural beauty.

This initiative aligns with Aseer Investment Company’s goals of creating attractive investment opportunities for both local and international investors by investing in high-end luxury hospitality projects, including hotels, resorts, and cultural centers, positioning the region as a leading attraction point.

Aseer Investment Company acts as an enabler of investments that support economic growth and sustainable development. Its partnership with Rikaz Real Estate Company reflects a shared vision of developing distinguished investment environments rooted in active community engagement and promoting a spirit of collaboration to build a brighter future for Aseer region.

Aseer Investment Company, a PIF company, has announced an investment partnership with NMR Real Estate Company and the National company for tourism “Syahya” to develop project in the heart of Abha. The project aims to enhance the tourism sector in the Asir region through a group of restaurants and cafes that express the cultural richness of the region.

This project is considered an essential part of the development goals of the city of Abha, offering attractive features such as the stunning view of the city and retail shops with the cultural essence of the Aseer region, a goal focusing on the type of products they will offer to create unique experiences.

The project serves as a model for multiple partnerships with private sector investors, aiming to enhance the quality of life and create more job opportunities in the region. It also seeks to establish this unique location as a global tourist destination that strengthens the city’s tourism potential and attracts more local and international visitors.

This partnership will contribute to empowering the local community and developing the national economy, supporting the achievement of the Public Investment Fund's goals.

• More than 8,000 people attended, including ministers and leading decision-makers, CEOs and senior officials from the public and private sectors
• Sessions included discussions of strategic issues related to the fund, which is considered a driver of economic development and diversification in the Kingdom

RIYADH: The Public Investment Fund’s second annual Private Sector Forum concluded on Wednesday, after two days of sessions designed to promote and develop strategic alliances between the Saudi sovereign wealth fund and the private sector.

More than 8,000 people attended the event at the King Abdulaziz International Convention Center in Riyadh, including ministers and an elite group of decision-makers, CEOs and senior officials from the public and private sectors.

The sessions included discussions of many of the key strategic issues related to the fund, which is considered a fundamental driver of economic development and diversification in the Kingdom, as well as a review of its role, and that of its portfolio of companies, in empowering the local private sector and enhancing its contribution as a supplier, investor and partner in priority sectors and strategic projects. The forum also included workshops covering current and future demands of the fund’s companies in various sectors.

The second day of the event began with a session focusing on the enhancement of localization efforts to benefit the Kingdom’s economy. Jerry Todd, the head of PIF’s National Development Division, presented a review of the efforts of the fund and its portfolio of companies to help achieve this, and said spending on local content has increased significantly since 2021. The fund has worked to formulate policies, programs and strategies to support this and improve the results, he added.

Abdul Rahman Al-Sammari, CEO of the Kingdom’s Local Content and Government Procurement Authority, spoke about the role of localization in efforts to strengthen the Saudi economy, create opportunities, and improve efficiency of supply chains.

He also discussed the importance of partnerships between the public and private sectors in efforts to achieve the fund’s goal of increasing its contribution to local content to 60 percent by the end of 2025.

Jerry Inzerillo, the CEO of Diriyah Gate, one of PIF’s biggest projects, highlighted the importance of Diriyah as a result its historical and human values. He discussed the attention paid by developers of the project to quality of life concerns and the need to serve the local community. He said that because Diriyah Gate falls under the umbrella of PIF there is an opportunity for it to strengthen the public-private partnership, and private-sector interest in participating and investing in the project has grown.

Other discussions featured prominent public figures, experts and senior executives from the private sector. One of the most important was a ministerial session during the first day of the event that addressed the important role of the private sector in helping to achieve the goals of Kingdom’s Vision 2030 development and diversification plan.

During the session, Minister of Investment Khalid Al-Falih said that efforts to empower the private sector are a major part of Vision 2030, one of the aims of which is to increase the private sector’s contribution to gross domestic product to 65 percent.

By 2030, he said, the private sector will be able to benefit from the government’s work to enhance the business environment and enact the legislation required to achieve this. He likened the role of the PIF to an engine driving the local economy.

Bandar Alkhorayef, the minister of industry and mineral resources, announced the establishment of the Automotive Manufacturers Association. He said it will help to develop and grow the sector, protect the interests of manufacturers and their workers, open channels of communication with government sectors, and build human capabilities in the fields of car manufacturing and maintenance through the use of advanced technical systems.

Alkhorayef praised the PIF for its activities in the Kingdom’s automobile sector, and said the development of the sector would not have been possible without the work of the fund and its investments.

Minister of Tourism Ahmed Al-Khateeb noted the important role of the private sector in supporting the tourism goals of Vision 2030, in particular through partnerships and major projects designed to enhance the tourist sector, which he said is experiencing great growth and making progress toward achieving its goal of increasing its contribution to the GDP to 10 percent.

Prince Turki bin Talal, chairperson of the board of directors of the Aseer Investment Company, one of the fund’s companies, said: “The region is witnessing an unprecedented transformation to become a global tourist destination, with its natural resources and unique culture.”

The PIF established the forum last year to empower the private sector in the Kingdom and enhance cooperation with the public sector, to help increase its contribution to economic growth and sustainable development.

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RIYADH: The Asir region is poised to emerge as a premier tourist destination, thanks to a new operation launched by the investment firm of Saudi Arabia’s sovereign wealth fund.

During the Public Investment Fund’s second Private Sector Forum, Prince Turki bin Talal, chairman of Aseer Investment Co., unveiled the company’s ambitious plans as it embarked on its operational journey.

“Today, with the commencement of our operations, we pledge to work tirelessly with our partners to make Asir the number one tourist destination in the Kingdom,” said Prince Turki, who is also the governor of the Asir region.

Osama Al-Othman, CEO of AIC, revealed in an interview with Arab News on the sidelines of the event that his company is going to be investing in 12 sectors including tourism and the ecotourism system such as sports, adventure, and entertainment.

“We’re going to also, in a later phase, invest in education, health care, and infrastructure,” he said.

Al-Othman added: “We’re going to announce our first wave of investments, which consist of several investments. We have the private sector with us as a partnership, and we’re going to announce that jointly. At this stage already, I can tell you that they are all in the tourism sector.”

The CEO disclosed that the investments are expected to create between 14,000 and 18,000 job opportunities in Asir and contribute to up to 6 percent of the non-oil gross domestic product within 10 years.

Prince Turki said during the forum that the collaboration would increase the country’s GDP, and the number of jobs in the private sector.

The strategy, named “Al-Qimam and Al-Shiam” — the first of its kind among the regions in the Kingdom — aims to achieve the desired economic growth, according to the governor.

Prince Turki explained the reason behind the name of the strategy at the Real Estate Future Forum in January and stating that the crown prince named the Asir strategy ”Al-Qimam and Al-Shiam” because it is “distinguished by its originality and nature.”

Talking about the private sector, Al-Othman said: “Partnering with the private sector, it is built in our DNA.”

He added: “The way we look at the private sector, it is not only as a partner, those are strategic partners to us. I pick a strategic partner from the private sector that would help achieving our common objective, which is the prosperity of the Kingdom.”

Furthermore, the CEO also revealed that Asir region’s international airport located in Abha has “just been approved to go into an upgrade to be a 13 million capacity airport.”

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