King Fahad Bisha Damn Asir Saudi Arabia

About Aseer Investment Company

Our business

Aseer Invesment company is a Public Investment Fund owned company that has been launched to support the transformation of the region into a year-round tourism destination.


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To foster opportunities for everyone as a regional investment leader and to ensure environmental sustainability while capturing the full natural, economic, social, and cultural potential of Aseer 

To build and cement tomorrow’s leading enterprises by investing across industries with the highest developmental impact on Aseer while generating sustainable returns.

Aseer Investment Company is aligned with PIF’s strategy and Vision 2030, which will:

  • Fulfil the social, cultural and recreational needs of visitors.
  • Boost the economy by creating jobs, enhancing local capabilities and enriching lives.
  • Increase Saudi Arabia’s position as an attractive business destination.


HRH Turki bin Talal bin Abdulaziz Al Saud
HRH Turki bin Talal bin Abdulaziz Al Saud
Prince of Aseer Province / Chairman